Professional Portfolio

Strategic Experience Design & Systems Thinking (UX/CX)

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Case Studies
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Browse select professional projects showcasing my approach to problem solving, systems thinking, and human-centered design leadership.

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Unifying Design Across a New Product Family

Google Hardware

Defining Digital Experience & Behavior Strategy

Bud Light

Architecting Subscription Service Innovation for Fast Food

72andSunny

Rethinking Holiday Retail with A.R. & Mobile WebGL Games

Target

Defining Processes & Workflows for Optimizing Design Impact

R/GA & Google Media

Extending Revenue & Reach with AR Micro Media Channels

Starbucks

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Work Samples

Select examples of my design and strategic documentation work to get a sense for my style and approach.


Icon Design Kits

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Background Info

Career Overview

10+ years

Professional creative experience

8+ years

Working in UX/CX strategy & product design

5+ years

Leading hybrid teams & organizations


Past Clients

I've had the privilege of working with many of the world's top consumer brands.


Awards

My work and teams have been honored to receive a number of recognitions and awards from these organizations.

Learn more about my expertise:

Connect with me on LinkedIn to see more of my work history and expertise.

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Work History

Past Experience
Group Experience Strategy & Design Director (XS/XD)
2017-2018
72andSunny, Los Angeles, CA
Director of Customer Experience (CX) Strategy
2016-2017
Red Interactive Agency, Santa Monica, CA
Associate Creative Director, Experience Design (XD/UX)
2015-2016
R/GA, embedded consulting at Google, San Francisco, CA
User Experience (UX) Design Director
2013-2015
72andSunny, Los Angeles, CA
Senior Experience Designer (XD)
2012-2013
Team One, Los Angeles, CA
Associate User Experience (UX) Designer
2011-2012
AKQA, San Francisco, CA

Education

Graduate
Masters Certificate
2011

Boulder Digital Works, University of Colorado, at Boulder

60-week immersive program delivering hands-on project experience through working agency partnerships and direct access/mentorship from industry pioneers and leaders.
[Now: MA, Strategic Communication Design (STCM)]

Undergraduate
Bachelor of Arts, Philosophy
2009

University of Colorado, at Boulder

  • Emphasis in Critical Thinking and Social Philosophy
    Secondary focus in Economics and Fine Art

Study Abroad
Semester at Sea (SAS), Study Abroad
2008

SAS Program, University of Virginia

Circumnavigated the globe visiting: Puerto Rico, Brazil, S. Africa, Mauritius, India, Singapore, Malaysia, Vietnam, Hong Kong, China, Japan, Costa Rica, and Panama.


What I've done

  • Experience strategy/design team leadership
  • Interactive AR & 3D web-GL mobile games
  • Mobile & enterprise apps
  • Digital creative direction
  • Platform UX redesigns (for ecomm, content, marketing, & data)
  • Connected IoT products & ecosystems
  • Responsive web design UX/UI brand frameworks
  • Personalization & contextual design systems
  • Holistic digital brand experience strategies
  • Organizational team building & process design
  • Strategic communications systems
  • Customer experience mapping & ecosystem design
  • Go-to-market ecosystem strategy & design
  • Experience strategy workshop programs
  • Brand campaign & communications design

What I've been doing

  • Experience strategy & design (UX/CX) leadership

    Leading experience strategy & design team building & discipline leadership.

  • Experience strategy research & insights

    Audience, cultural, market, & business research, program strategy, & content ecosystem design.

  • Consulting (UX/CX)

    Applying human-centered strategy & design thinking to lead modern brand experience building.

  • Brand innovation

    Crafting insight-driven solutions to capture emerging opportunities in tech, culture, content & commerce.

  • Blockchain, cryptocurrency, & smart contract systems

    Automating secure business, financial, & operational workflows to build better brands faster.

  • DTC brand iteration systems

    Rapid consumer demand discovery & brand iteration.

  • Gen Z research & strategies

    User research, program strategy, & content ecosystem design.


What I'm exploring

  • Brand experience innovation

    Rapid product, service, & business systems creation to meet emerging demands & build new value.

  • Blockchain + AI/ML systems

    Combining intelligence, automation & trustful systems to engines for business growth.

  • Asymmetric strategies

    Leveraging unique advantages emerging from technological, cultural, human & industry insights to extend influence in new ways.

  • AR/VR emergent & generative experiences

    Connecting people through dynamic, data-driven experiential media systems design.

  • AI/ML strategic design automation

    Rapid brand experience creation & iteration through automation & optimization.

  • Algorithmic & organic design

    Applying dynamic algorithm design thinking to create self-supporting brand experiences & organisms.

  • Convergence of crowd, cognitive, user, consumer, & communications psychology & design

    Leveraging data to curate insights & design intelligent experience systems.


Specializations

  • Experience Strategy & Design
  • Brand Innovation Leadership
  • UX Research & Testing
  • Web, app, & enterprise systems design
  • Brand Experience & Business Innovation
  • Digital Design & Creative Direction
  • Hybrid Team Building & Management
  • Lean UX, Agile & Startup Methodologies
  • Mobile-First Design Systems
  • Responsive Design Systems
  • Strategic Communications Design
  • Brand Ecosystem Architecture
  • Product Strategy & Design
  • Interactive Accessibility

Skills and Tools

  • Adobe Creative Cloud Suite
  • Adobe XD
  • Sketch App
  • Invision
  • Principle for Mac
  • Origami Studio
  • Keynote
  • Omnigraffle
  • HTML/CSS/JS
  • Bootstrap
  • Google Drive/Docs Suite

Misc. Achievements

Master Maker and Maker Space Manager
72andSunny certified 'Master Maker' and creative tech shop manager, 2014.
Entrepreneur
Founded and led two (2) apparel brands and a concert promotion company.
Formally trained and shown artist
My work has been shown in a number of professional art galleries and shows.
(2x) State Art Competition Judge
Colorado's State Congressional High School Art Competition sponsored by Congressman Jared Polis.
Executive Board Member, Warden
Pi Kappa Phi Fraternity, Eta Gamma Chapter

Want to get in touch?

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