Camp Google: Interactive Summer Learning Experience for Kids
An online summer camp designed to get kids learning STEM offline.
[2014]
Summary
Our team at 72andSunny was engaged to lead the planning, design and launch of the first Google-branded online summer camp for kids, Camp Google. Knowing that parents and kids don’t want to spend their summers on a computer, the multi-week, interactive multimedia learning experience was designed to prompt kids to take their learning offline and explore the world around them.
The multi-week learning program wove together synchronous and asynchronous learning experiences featuring video, interactive and printable content for exploring a variety of STEM related subjects through kid-friendly themes.
Outcomes
- Successfully designed and launched Camp Google for Kids, including multiple weekly content themes and featured influencer live streams
- Created a kid-friendly STEM learning experience integrating live-stream video, hands-on projects and self-guided interactive exploration
- Successfully executed live-stream content features with interactive Q&A from locations around the world, including an under water deep sea dive
