[2014]
Coding the national holiday tree
Empowering girls across the country to code the lights for the 2014 National Holiday Tree lighting ceremony.
Summary
In 2014 our team at 72andSunny was invited by Google’s Made w/ Code team (a social impact initiative working to engage girls with code) to lead a partnership project with the National Parks Foundation and the White House.
Our Challenge: Create an innovative way for girls to interact with the National Holiday Tree lighting ceremony through code.
We were challenged to design a first-of-a-kind campaign, visual coding experience and interactive Holiday Tree lighting event that would give girls the ability to interact with the National Holiday Tree lighting ceremony through code.
Outcomes
- 3 avg minutes time on site
- 600,000+ trees coded
- Shout out from President Obama
- LLB Ideas Award