Coding the National Holiday Tree Lighting
Empowering girls across the country to code the lights for the 2014 National Holiday Tree lighting ceremony.
[2014]
Summary
In 2014 our team at 72andSunny was invited by Google’s Made w/ Code team (a social impact initiative working to engage girls with code) to lead a partnership project with the National Parks Foundation and the White House.
Our Challenge: Create an innovative way for girls to interact with the National Holiday Tree lighting ceremony through code.
We were challenged to design a first-of-a-kind campaign, visual coding experience and interactive Holiday Tree lighting event that would give girls the ability to interact with the National Holiday Tree lighting ceremony through code.
Outcomes
- 3 avg minutes time on site
- 600,000+ trees coded
- Shout out from President Obama
- LLB Ideas Award
Press Coverage
