
Mobile Subscriptions Innovation for Fast Food
Designing business innovation for fast food with mobile payments & subscriptions.
[2018]
Carl's Jr / Hardee's
Summary
CKE (Carl’s Jr/Hardee’s) challenged our team at 72andSunny to identify an idea for increasing revenue and driving brand relevance without impacting existing business systems or franchise operations.
To achieve this, I collaborated with the Head of Digital Production and Chief Innovation Officer at 72andSunny to plan and design a mobile-first subscription service. We identified the opportunity to leverage CKE’s new value meal product offering in combination with popular mobile payment platforms and a subscription service model to capture a greater share of the existing fast food market.
By understanding the motivating factors, habits and eating behaviors of our target audience, we were able to design a mobile-first model that ultimately benefitted both the business (by increasing market share) and the customer (by offering a significant value discount in exchange for subscription sign up).
Process
After completing an initial venture design and prototyping process we:
- Analyzed customer behaviors and needs
- Identified business opportunities
- Designed mobile payment flows
- Created subscription model
- Developed service prototypes
- Presented to executives
Outcomes
- Successfully designed a new business service innovation capable of increasing revenue and brand loyalty
- Designed and prototyped mobile payments, website and other customer touchpoints
- Handed off business model and CX design recommendations for internal development by the client




