Modernizing SkillsEngine & C4EO

Problem

SkillsEngine and its parent entity, C4EO at TSTc, had not updated its brand and product aesthetics in several years. The outdated style was beginning to impact customer value perception.

Summary

Led the comprehensive redesign of SkillsEngine’s brand identity and marketing website to better reflect our evolution as a company and product offering. The project involved creating new brand guidelines, developing a flexible web design system, and transitioning from Squarespace to Webflow for improved control over the marketing experience.

Outcomes

• Redesigned the SkillsEngine.com and C4EO.org web, brand, and product style guidelines
• Developed a flexible and reusable web design system in Webflow, migrating legacy content from Squarespace
• Onboarded fellow design team members to execute design and content production

Before & After: