SkillsEngine Design Refresh
Redesigned SkillsEngine's brand, product, and marketing aesthetic.
[2021]
SkillsEngine
Summary
Led the comprehensive redesign of SkillsEngine’s brand identity and marketing website to better reflect our evolution as a company and product offering. The project involved creating new brand guidelines, developing a flexible web design system, and transitioning from Squarespace to Webflow for improved control over the marketing experience.
Outcomes
- Redesigned the SkillsEngine.com website experience with new branding and revised content
- Transitioned team from Squarespace to Webflow, increasing quality and control over marketing UX
- Refreshed brand design guidelines
- Developed a flexible and reusable web design system in Webflow
- Onboarded fellow design team members to execute design and content build out
