SkillsEngine design refresh

Problem

SkillsEngine had not updated its brand and product aesthetics in several years, and its outdated style was beginning to impact customer value perception.

Summary

Led the comprehensive redesign of SkillsEngine’s brand identity and marketing website to better reflect our evolution as a company and product offering. The project involved creating new brand guidelines, developing a flexible web design system, and transitioning from Squarespace to Webflow for improved control over the marketing experience.

Outcomes

• Redesigned the SkillsEngine.com web, branding, and product style guides
• Developed a flexible and reusable web design system in Webflow
• Onboarded fellow design team members to execute design and content production

Before & After: