Transparency report redesign

Summary

Led the strategic redesign and ground-up overhaul of the design system for Google’s Transparency Report platform. Our team was brought in to collaborate with the Transparency Report leadership team as in-house creative consulting partners to lead the platform redesign.

The Google Transparency Report was the world’s leading data transparency report, setting the tech industry standard for sharing data related to government requests for access to individuals’ data. After many years of building out the data set and reporting standards, the platform experience was outdated and no longer reflected Google’s design standards. Our team was tasked with creating a new responsive, data-first product design system to support the program’s evolving reporting needs.

Ultimately, we worked with the Google team to design, develop, test and implement a flexible new design system and data-first content strategy to enable better data transparency and lay the groundwork for further growth.

Outcomes

• Crafted a new data-first design system for the world’s leading data transparency report
• Partnered with the Transparency Report program and technology leadership teams to collaboratively plan, design, and deliver the new system
• Took over leadership of the project in a state of crisis and collaborated with Production leads to overhaul creative direction and workflow to successfully deliver the project
• Collaborated with R/GA design leadership across New York and San Francisco to orchestrate design system planning and execution
• Created a flexible, accessible design system that improved overall site usability for target audiences