[2016]
Unifying design to launch Google hardware
Leading design unification for the launch of the first Google-branded hardware product family.
Summary
Google was preparing to launch their first-ever Google-branded hardware product family including the first Google Phone, VR headset and digital watches. As an embedded part of the Brand Studio team, our team was invited to pitch concepts for the project to create the unifying design system and web experience for the one-of-a-kind product launch. We successfully won the pitch, and subsequently were tasked with strategically aligning 13 individual products (and product owners) and crafting a world-class web experience in only 7 weeks.
To achieve the objective in the given time, I collaborated with R/GA Creative and Production leadership teams to direct and oversee 35+ contributors across 5 “swat teams,” each assigned a subgroup of products. Team members included UX, art direction, production, content strategy, motion design, copy writing and more. We collaboratively audited the wide range of Google brand design systems and aligned on a connective narrative and elevated design system to unifying the disparate products into a single cohesive family.
Ultimately we succeeded in delivering a comprehensive design system and set a new standard for Google brand design experiences while launching one of the biggest product lines in modern history.
Outcomes
- Delivered end-to-end product marketing experience in 7 weeks across 5 product lines
- Created a unified design system for the first Google-branded hardware product family
- Delivered comprehensive UX/UI system including interactive product demos and production-ready 360° 3D product renders
