Professional design/ux
Leading teams & organizations
What I do
- Design + UX
- Product Development
- Experience Architecture
- Strategy & Research
- Communication Design
- Enterpreneurship
About
I am a leader in product and design with an award-winning background in UX. I build products, brands, and businesses that translate complex problems into effective and elegant business solutions. I have more than a decade of experience leading teams, and delivering work for Fortune 500 companies, creative agencies, and startups.
Currently, I serve as President and Executive Director of Product & Design at SkillsEngine where I lead our commercial venture team as principal product and business owner.
Previously, I co-founded BEACON, a data privacy startup, and held strategy and design leadership roles at 72andSunny, RED Interactive, and R/GA — where I helped establish the first embedded creative consulting team at Google.
In my free time, you will find me building side projects in software, art, and design, traveling or snowboarding (preferrably both), and spending time with my family and friends.
Learn more →Writing
- The Irony of AI
2024-05-01 - Language Model Awareness Optimization
2024-05-12 - The Age of the Idea Guy
2024-06-13
Projects
Skills data platform for work & learning
Skills-based workforce analytics and labor market alignment platform for work and learning communities
AI micro apps for work & learning
Building AI apps with LLMs for employers & job seekers
AI apps for startup ops
Building apps wtih LLMs to eliminate repetitive tasks for startup operators and builders
Website redesign & no-code development
Website redesign to modernize the digital presence of a workforce innovation center, C4EO at TSTC
No-code design system foundation
Building a v1 no-code framework and design system foundation.
SkillsEngine design refresh
Refreshing the SkillsEngine aesthetic
Past Clients
- 21st Century Fox
- 2K Games
- Activision
- Bud Light
- Carl's Jr. Hardee's
- Civic Nation
- Coors Light
- Crafter.com
- Disney
- Goodworld
- Lexus
- Nike
- San Diego Zoo Kids
- SkillsEngine
- Starbucks
- Target
- Visa
- Xbox
Past Companies
- 72andSunny
- AKQA
- BEACON
- Mondo Robot
- R/GA at Google
- RED Interactive
- SkillsEngine
- Team One
Playground
Halftone dither
A simple web app to apply halftone dithering to any image.
CrewAI focus group sim
Simulating concept feedback focus groups using AI agents
MX pixel paint
Pixel art painting app inspired by MS Paint
AI agents for social content
Automating brand-relevant weekly research, writing, and editing for social media content production
Super Sneaks
Imagining a super sneaker collaboration with the world's greatest heroes.
Early genAI artwork
Exploring generative AI artwork with early VQGANS+CLIP image generation models in CoLab
Talks
-
00
The role of skills in the job market1EdTech Digital Credentials Summit (2023) -
01
Designing for everyone: web accessibility for creatives72andSunny (2015) -
02
UX 10172andSunny (2014) -
03
UX: What Not to DoSkillShare (2012)
Professional Experience
AI Business Fellow
Perplexity
2025 - Present
President (Group)
SkillsEngine
2023 - Present
Executive Director, Product & Design
SkillsEngine
2023 - Present
Director of Product & Design
SkillsEngine
2022 - 2023
Head of Customer Experience (CX) & Strategy
SkillsEngine
2020 - 2022
UX & Product Design Consultant
Freelance
2018 - 2021
Member
ATX DAO
2022 - Present
Co-Founder & CEO
The Better Ethics and Consumer Outcomes Network (BEACON)
2018 - 2022
Fellow
Notley
2020 - 2021
Group Experience Design Director (UX/CX)
72andSunny
2017 - 2018
Director of Customer Experience (CX) Strategy
RED Interactive
2016 - 2017
Associate Creative Director, Experience Design (UX)
R/GA at Google
2015 - 2016
UX Design Director
72andSunny
2013 - 2015
Senior Experience Designer
Team One
2012 - 2013
Associate User Experience Designer
AKQA
2011 - 2012
Intern - Digital Production and Design
Mondo Robot
2011 - 2011
Freelance Designer and Creative
Self Employed
2004 - 2010