Professional design/ux
Leading teams & organizations
What I do
- Design + UX
- Product Development
- Experience Architecture
- Strategy & Research
- Communication Design
- Enterpreneurship
About
I am a leader in product and design with an award-winning background in UX. I build products, brands, and businesses that translate complex problems into effective and elegant business solutions. I have more than a decade of experience leading teams, and delivering work for Fortune 500 companies, creative agencies, and startups.
Currently, I serve as President and Executive Director of Product & Design at SkillsEngine where I lead our commercial venture team as principal product and business owner.
Previously, I co-founded BEACON, a data privacy startup, and held strategy and design leadership roles at 72andSunny, RED Interactive, and R/GA — where I helped establish the first embedded creative consulting team at Google.
In my free time, you will find me building side projects in software, art, and design, traveling or snowboarding (preferrably both), and spending time with my family and friends.
Learn more →Projects
AI workforce analytics & labor market aligment
Skills-based workforce analytics and labor market alignment platform for work and learning communities
AI apps for work & learning
Building AI apps with LLMs for employers & job seekers
Automating startup operations
Building apps wtih LLMs to eliminate repetitive tasks for startup operators and builders
Modernizing SkillsEngine & C4EO
Refreshing the SkillsEngine aesthetic
Data policies designed for humans
Elevated and ethical customer privacy experiences with accessible data policies, designed for humans.
Ecommerce enhancement
Enhancing ecommerce membership and marketplace experience for the leading subscription crafter supplies and content platform.
Curriculum-to-career alignment
Redesigning key product workflows and interaction patterns to enable better skills alignment between educators and employers.
Avatar community experience
Designing a community-driven content ecosystem to support the the follow up launches of the Avatar film franchise.
SDZ kids digital strategy
Designing an online kids experience for the world's most famous zoo.
Digital experience strategy refresh
Revisioning the customer experience to better serve Millennial consumer needs.
Future retail experience
Crafting unified strategic communications for the future of Disney's online and offline retail experiences.
Architecting design optimization
Developing a data-driven framework for rapidly optimizing the impact of web design and communications.
Global marketing tracker
Tracking global marketing costs and campaigns
Launching Google Home
Launching Google's first smart home device.
Scaling Google's B2B design system
Overseeing the application and expansion of Google's 'For Business' design system across high-value Ads, Marketing, and Merchants properties.
Writing
- The Irony of AI
2024-05-01 - Language Model Awareness Optimization
2024-05-12 - The Age of the Idea Guy
2024-06-13
Past Clients
- 21st Century Fox
- 2K Games
- Activision
- Bud Light
- Carl's Jr. Hardee's
- Civic Nation
- Coors Light
- Crafter.com
- Disney
- Goodworld
- Lexus
- Nike
- San Diego Zoo Kids
- SkillsEngine
- Starbucks
- Target
- Visa
- Xbox
Past Companies
- 72andSunny
- AKQA
- BEACON
- Mondo Robot
- R/GA at Google
- RED Interactive
- SkillsEngine
- Team One
Playground
Halftone dither
A simple web app to apply halftone dithering to any image.
CrewAI focus group sim
Simulating concept feedback focus groups using AI agents
MX pixel paint
Pixel art painting app inspired by MS Paint
AI agents for social content
Automating brand-relevant weekly research, writing, and editing for social media content production
Super Sneaks
Imagining a super sneaker collaboration with the world's greatest heroes.
Early genAI artwork
Exploring generative AI artwork with early VQGANS+CLIP image generation models in CoLab
'Modern Faith' NFT Series
A collection of NFT artworks exploring the nature of techcentric spiritualism and worship at the altar of acceleration
$OurDots partyDAO NFTs
Creating custom 1:1 NFTs for partyDAO OGs & members
Cohort studio
Maker studio and coworking space based in Austin, TX
Talks
-
00
The role of skills in the job market1EdTech Digital Credentials Summit -
01
Designing for everyone: web accessibility for creatives72andSunny -
02
UX 10172andSunny -
03
UX: What Not to DoSkillShare
Professional Experience
UX & Product Design Consultant
Freelance
2018 - 2021
Co-Founder & CEO
BEACON Inc.
2018 - 2022
Director of Customer Experience (CX) Strategy
RED Interactive
2016 - 2017
Freelance Designer and Creative
Self Employed
2004 - 2011